Generac
Vice President of Marketing
Vice President International
Vice President Global Sourcing
Vice President of Aftermarket Sales
Milwaukee, WI
One of the leading and fastest growing industrial and consumer equipment manufacturers, Generac, retained VSG to recruit a number of senior level executives. The company was growing quickly through international expansion, organic growth and global acquisitions. This client asked that we recruit a Vice President of Marketing to create strategic marketing plans such as developing a true brand identity and marketing plan at the corporate level to connect with both industrial customers and consumers. VSG was later retained to recruit the Vice President of International, a role with a significant focus on developing their distribution network in South America. In addition, VSG successfully recruited their Vice President of Aftermarket Sales and Service and their Vice President of Global Supply Chain and Logistics.
